Tips for Working with Sellers
First Contact with a Potential Seller:
- Identify decision-makers and stakeholders.
- Clarify understanding of online auctions and Equip-Bid's platform.
- Establish expectations and timeline.
Preparing for a Sales Call:
- Research similar items for valuation benchmarks.
- Compile a library of past sales for reference.
- Equip yourself with marketing materials and contracts.
- Dress professionally and appropriately for the location and weather.
Quoting Process:
- Consider setup, removal efforts, and additional services.
- Anticipate logistical challenges and adjust pricing accordingly.
- Streamline removal logistics for efficiency and profitability.
Tracking Profitability Over Time:
- Conduct quarterly reviews of all auctions.
- Assess performance against set expectations for each auction.
- Maintain constant awareness of financial outcomes throughout the auction process.
Identifying Red Flags and Saying No:
- Adopt a mindset where the seller needs to convince you to take their auction.
- Be wary of unrealistic expectations, financial woes, or unreasonable demands.
- Politely decline if the auction isn't a good fit or raise rates to discourage undesirable clients.
Closing Advice:
- Network within the industry and consider joining your State Auctioneers Association.
- Utilize Equip-Bid staff as a valuable resource.
- Prioritize ongoing education and professional development.