Marketing My Auction
Here are some ideas to inspire you on what's best for your company.
Contact Marketing Director Seth Cable for Additional Marketing Packages
Seth Cable via seth@equip-bid.com
Important things to think about
1. Is my business registered on Google?
If you are not registered on Google how will your bidders find you?
2. Have you set up your business social media accounts?
In today's market Facebook and Instagram are beneficial for small businesses building their business within their community.
1. Leverage Social Media with Live Teasers
- Host live streams or post short videos showcasing some of the most exciting items in your auction. Use platforms like Instagram Live, TikTok, or Facebook to engage your audience in real-time.
- Encourage viewers to ask questions or comment on items and create a sense of urgency with countdowns to the auction date.
2. Exclusive Early Access for Subscribers
- Offer exclusive early access to registered users or subscribers to view and bid on select items before the auction officially begins.
- Promote this as a VIP experience to incentivize sign-ups and create a sense of exclusivity.
3. Partner with Influencers and Niche Communities
- Collaborate with influencers in your niche or those with a following related to the auction items (e.g., fashion, collectibles, art).
- Share content or host giveaways that encourage followers to check out your auction.
4. Create a Themed Event Experience
- Organize your auction around a compelling theme, such as “Vintage Treasures” or “Rare Finds Week.”
- Use themed branding across your website, emails, and social media to make it more memorable and engaging.
5. Run Referral Contests
- Encourage your current audience to share your auction with friends. Offer rewards or free credits to those who bring in the newest bidders or generate the most traffic.
- Use a simple referral tracking tool or code to manage the contest.
Let me know if you'd like more details or help implementing any of these ideas!